WHAT’S YOUR NISSAN STORY?
CLIENT: NISSAN USA
AGENCY: TBWA/CHIAT/DAY
ROLES: CREATIVE DIRECTOR, PHOTOGRAPHER, DP
THE ISSUE: Car buyers see Nissan vehicles as lower-quality, less durable, less reliable, & less safe compared to the competitive set.
THE SOLVE: Who better to prove them wrong, then people who actually ride for Nissan?
An always on, evergreen series sharing unique, authentic, true stories.
I love real people, telling real stories. humanizing the brand through a very casual, doc-style ongoing series.
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Scope: Organic and Paid Social, 3pa sites, Website
DPs: Drew Ganyer, Victoria Batista & Pepi Kokab
ECD: Julian Adams
Producers: Tara Keith & Sammie Heston
