JDM HEAT 2 FAT ICE

jdm heat to f.a.t ice

CLIENT: NISSAN USA

AGENCY: TBWA/CHIAT/DAY

ROLES: CREATIVE DIRECTOR, PHOTOGRAPHER

Emelia Hartford tackles the F.A.T. Ice Race in Nissan's 'Forgotten' Hot Hatch, the baby godzilla, the Pulsar GTI-R. A Porche owned event, Nissan showed up and showed out in 90’s rally style.

Building anticipation and mystery by starting to seed heritage pulsar GTI-R content prior to the event.

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Scope: Organic Social

DPs: Gabriele Wiedenmann & Josh Stoker

EDIT: Gabriele Wiedenmann, Josh Stoker, Adam McMurphy

ACD: Tiff Pritchett

ECD: Harrison Nalevansky

LP: Christopher Broyles