Entourage to elevated

✈️

Entourage to elevated

✈️

Entourage to elevated ✈️ Entourage to elevated ✈️

CLIENT: TEQUILA AVIÓN

AGENCY: NIGHT AFTER NIGHT

ROLES: ART DIRECTOR, photographer

As the lead art director on Tequila Avión; we have went from the entourage world to an elevated space. Inspired by the (magical) streets of Mexico City, the creators that are breaking borders and the passion to develop our brand as something beyond the spirits world. Some highlights:

  • Reversed a brand in decline to double digit growth within a year

  • Managed and grew the brand’s social channels, including development, production, and measurement of all content resulting in 10x engagement

From managing the social content month after month, to pitching the brand design to the head stakeholders, to curating content by personally photographing (with several trips to Mexico City), directing the partnerships with the brand’s influencers and content creators, and art directing and producing various productions (remotely too - yay covid) this work runs deep in my veins.

And a big plus — I love tequila. Let’s drink some + chat?

————

Scope: brand guidelines, paid & organic social, web, ooh

Copywriter: Erika Marlor

Photographer: Francisco Jiménez + Drew Botcherby + myself