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Día de los Muertos

Client: Tequila Avión

Agency: Night After Night

Role: Art Director

Día de los Muertos is a beautiful holiday but from time to time gets lost in translation and is easily misunderstood.

Across all social channels, Tequila Avión took the traditions of this holiday and amplified them in a modern, artistic and easy to comprehend way. Rethinking how standard traditions come to life in a high end, fashion and creative world.

Elevating cocktails through latin inspired ingredients, reevaluating how sugar skull makeup comes to life (outside of party city halloween) and overall, showcasing the traditions of Día that our consumers want to be a part of.

& yes, I’ll do your make-up like this too ;)

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Copywriter: Erika Marlor

Photographer: Francisco Jiménez