st. patrick’s day 2020

CLIENT: jameson irish whiskey

AGENCY: NIGHT AFTER NIGHT

ROLES: ART DIRECTOR

Of course the COVID-19 pandemic took off the week of St. Patrick’s Day, Jameson’s #1 holiday.

After months of working on a campaign centered around meeting at the neighborhood bar, a drastic pivot was needed. Focusing on the neighborhood bartenders, Jameson’s core target and some of the folks that were hit the hardest.

Jameson hit over 1 billion impressions and helped make a difference in the local communities in a very rough, and uncertain time.

I was proud to help the brand hit over 1 BILLION impressions and make a real difference in our bartending community.