thrive inside

Client: Square Roots

Role: Creative Producer

For most people, winter is about surviving, not thriving. Their goal is simply to make it through the freezing, bleak months. But at Square Roots, we thrive year-round. Our farms are lush, vibrant spaces where people and plants can flourish, especially when it’s cold out.

Our first-ever advertising campaign invites consumers into this bright, fresh world. It features produce that was, quite literally, grown during blizzards and brutal cold fronts. 

We targeted our media spend on key Midwestern markets, which are not only served by our Springfield, OH and Kenosha, WI farms, but also experience particularly harsh winters.

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Scope: OLV, Out of Home, Social + Digital Campaign, Interview/BTS Social Content

Creative Director: Mariana Gorn

Copywriter: Manish Melwani

Designer: Dana Kravitz

Production Team: Garnish Studios