Nissan owners

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Nissan owners

🫶

Nissan owners

🫶

Nissan owners 🫶 Nissan owners 🫶 Nissan owners 🫶

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CLIENT: NISSAN USA

AGENCY: TBWA/CHIAT/DAY

Role: creative DIRECTOR, photographer, super 8 Videographer

the issue: Car buyers see Nissan vehicles as lower-quality, less durable, less reliable, & less safe compared to the competitive set.

who better to prove them wrong, then people who actually ride for nissan?

5 unique, authentic, true stories from around the nation coming from real Nissan owners.

I love real people, telling real stories. humanizing the brand through a very casual, doc-style ongoing series.

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Scope: Organic and paid Social, 3pa sites, website

DPs: Victoria Batista & Pepi Kokab

ECD: Julian Adams

Producer: Tara Keith