An exciting celebrity. A world-class photographer. And one of the most beautiful destinations on the planet.
What happens when you put all three together?
You redefine what it means to adventure.
PMCI Entertainment, in partnership with 101 Studios, created, developed and produced an original show called “Now Boarding,” a travel series following an A-list celebrity talent as they venture to an exciting destination. Our first episode starred actress Lily Collins on a stunning trip to Argentina.
The show will be available on a major streaming platform, ensuring exposure to Gen Z and Millennial audiences who want to engage with travel and culture.
Around the production, we built a branded content ecosystem. Inclusive of the episode trailer, a premiere event, behind the scenes content, media partners through editorial and press outlets, and organic & paid social.
